NEW YORK: NBC’s broadcast of the Olympics opening ceremony delivered a US audience that was 35% smaller than the one viewing the first evening of the London games four years ago.
The broadcast was viewed by about 26.5 million people, NBC Sports spokesman Dan Masonson said Saturday. The preliminary audience rating of 17.2 dropped from London's initial rating of 23.0, NBC said. Each rating point equals 1% of the 116.4 million US TV households tracked by Nielsen. Friday’s opening ceremony was streamed online simultaneously for the first time, which may have hurt TV ratings.
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