How Nestle fought back


Hofbauer: ’We began to save when everyone in the company started to think about how to avoid wastage and work smarter.’

The food company rolls out changes that have seen it benefit in terms of cost savings and innovation

IN 2013, just as Alois Hofbauer took the helm of Nestle (M) Bhd as managing director, he went to a hypermarket in Penang, where he noticed a shopper’s trolley filled with items the company sold. What he saw, however, was that the man had picked up goods produced by Nestle’s competitors and had not chosen to buy any product Nestle made.

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