Aging receivables from weak credit controls

Cash flow equally important after sale is made.

WHEN any investor chooses to invest their hard-earned money in equities, they are of course looking for worthwhile returns over the long run.

One of the most basic principles of investing is ensuring that the company you buy into actually makes money, instead of just having a large sales or revenue number. As a shareholder, what is the point of having a huge revenue number if nothing ends up at the bottom line?