ADVERTISEMENT

Consumers at the heart of branding


Lisa: ‘Brand equity is relevant in today’s world to see returns on investment.’

Lisa: ‘Brand equity is relevant in today’s world to see returns on investment.’

Lisa says being focused and innovative key to success

STEVE Jobs, the co-founder of Apple left the world with great insights on marketing and among the many lessons inspired by him, “focus on the experience” and “innovate or die” were perhaps some words of wisdom that led many firms and marketers to the leading-edge.

   

ADVERTISEMENT