New privileges for RHB Premier customers

RHB bank HQ, Jalan Tun Razak. Kamarul Ariffin/The Star Rep: Joseph Chin

KUALA LUMPUR: The RHB Banking Group plans to grow its affluent customer base by introducing new RHB Premier service offerings together with new logo and value propositions. 

The financial services group said in a statememt that with the new RHB Premier, it aimed to achieve a 30% increase in new customer acquisition by year-end from the existing base of just under 30,000.

RHB Premier is designed to reward the affluent segment of its customers and their loved ones with privileges that put them first.

“At the moment, only 2% of our 3.9 million customers are from the affluent segment,” said executive director and head of group retail banking U Chen Hock. “In line with the growing affluence of Malaysians, we see great opportunities to tap further into this segment which we aim to grow by 85% by 2020.”

He noted that the all new RHB Premier was introduced as part of the bank’s plan to offer its affluent customers better services and lifestyle experiences as their lives continue to progress while it aimed to grow the profitability from this segment.

As of July this year, RHB Premier has 18 dedicated centres nationwide and targets to add five more by 2017.

Through RHB Premier, customers are offered exclusive privileges which include personalised and priority services as well as comprehensive financial solutions. Eligible customers also get access to award winning funds by RHB Asset Management.

The RHB Premier presents four key themes:

* Access to a team of certified relationship managers and investment specialists: This provides customers with tailor-made wealth solutions to help achieve their financial goals, lifestyle needs and risk appetite for investment. With Business Advisory Services, customers are provided with assistance as well as advice and timely information on financial matters that may affect them as business owners. These services are particularly tailored to meet the needs of SME owners.  

* Convenient access to daily banking needs: A range of privileged banking channels are readily accessible which include easy access to RHB My Money Tools. Customers are also provided with a 24-hour dedicated customer care line.

* Lifestyle: Customers can experience high levels of personalised services with the opportunity to participate in RHB Premier events that resonate with their lifestyle and interests while enabling them to widen their network.

* RHB Premier Visa Infinite Credit & Debit Card: Customers will receive these cards that offer exclusive privileges and benefits.

In line with its launch, RHB Premier has also introduced RHB Premier Visa Infinite Credit and Debit Card Privileges which include reward points, golf privileges, lounge privileges and travel privileges. 

“The Visa Infinite Debit Card is the first ever product in Asia-Pacific with benefits which include dedicated and exclusive travel concierge for end–to-end travel arrangements,” RHB said.