Slightly better adex seen in H2

Mun: ‘There may be a slight drop in subscription but there will be a time when traditional media will find and settle at a real level.’

Festivities to help push up ad spend despite slowing economy

ALTHOUGH there are some bright spots in the advertising expenditure (adex) outlook for this year, the remaining second half of 2016 will not be spared with challenges impacting its growth underpinned by a slowing economy, declining consumer sentiment and geo-political factors.