MALAYSIA recorded a commendable 89% passing rate for the first intake of 34 delegates from advertising agencies and Association of Accredited Advertising Agents Malaysia (4As) member agencies who sat for the inaugural Institute of Practitioners in Advertising (IPA) Foundation Certificate last March.
“The overall results clearly demonstrate that young Malaysian advertising executives are on par with other established markets. These IPA-certified practitioners are proof that we have suitable talent who, with diligence and guidance, have the capacity to shine in the local and global arena,” 4As chief executive officer Khairudin Rahim says.