APPIES Malaysia, a two-day marketing conference which will feature 36 Malaysian marketing case studies presented by their creators, will be staged at the Eastin Hotel in Petaling Jaya next Thursday and Friday.
The case studies will cover marketing campaigns from the past year done by brands like Maxis, Petronas, Wonda, BSN, TM, McDonald’s, Wrigley’s, Unifi, AIA, Huawei, and more. The event is dubbed as the ‘TED of Marketing’ because to its Live format stage presentations.
Over 22 chief marketing officers will act as judges over two days and keynote speakers include Celcom Axiata CEO Datuk Seri Shazalli Ramly.
Unilever Malaysia marketing director Vincent Chong, who is also one of the judges, said in a statement:
“The ability of each campaign to connect deeply with consumers, to deliver scale and translate attention to a purchasing decision while staying true to the brand promise is the new mantra.
“These principles deliver stronger brand equity.
“Each campaign idea should cut across all media and channels to deliver the strongest results and cut-through.”
Ten Gold awards and five Silver awards will be handed out to the best marketing campaigns in Malaysia. There will also be trophies for best presenters.