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Brewers may need to be innovative


What’s notable is that Carlsberg Brewery Malaysia Bhd’s managing director Henrik J. Andersen(file pic) concedes in its post-AGM press conference that the latest hikes in excise duties is now pushing beer towards the edge of what is still considered as affordable in the country.

What’s notable is that Carlsberg Brewery Malaysia Bhd’s managing director Henrik J. Andersen(file pic) concedes in its post-AGM press conference that the latest hikes in excise duties is now pushing beer towards the edge of what is still considered as affordable in the country.

PETALING JAYA: Beer companies may have to adopt a different approach to target further growth in the Malaysian market amid the extremely difficult operating environment surrounding the industry currently.

The new excise duties regime that was announced in March may eventually cause these companies to rethink their strategies to target a lower net alcohol content in their drinks, said industry observers.

   

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