Aladdin aims to compete with Amazon and Alibaba

From left: Datuk Basaruddin bin Sadali, Wesley Ong, Datuk Sri Desmond To, Datuk Seri Hamzah Zainudin, Domestic Trade Minister, Datuk Dr. Sheikh Mustapha Shukor and Datuk Shai di Sulaiman at the launch of www.aladdinstreet.com.my. --Art Chen/ The Star

KUALA LUMPUR: Aladdin Group, set up in the middle of last year, is aiming to compete with e-commerce giants like Amazon and Alibaba with its exclusive premium halal and syariah-compliant e-marketplace.

Co-founder and president Datuk Seri Desmond To said while the company had plans to invest US$100mil in advertising and promotions (A&P) to grow the platform over the next three years globally, it also intended to reach out to five billion customers and eventually set up offices in other countries in three years.