Brahim's subsidiary to leverage on 7-Eleven network


KUALA LUMPUR: Airline caterer Brahim's Holdings Bhd will leverage on 7-Eleven Holdings Bhd's wide network on convenience stores to market its food products.

Brahim's said on Friday its  51%-owned Brahim's SATS Food Services Sdn had inked an MoU with 7-Eleven Malaysia Sdn Bhd to collaborate and cooperate in the food chain supply.

Under the plan, Brahim's SATS will plan, develop and create menu specifications and products to be marketed through 7-Eleven's convenience stores.

It said 7-Eleven would provide a centralised distribution centre for Brahim's SATS to deliver all its products and to arrange for delivery of the products.

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