Relatively huge untapped halal market in the region

Havas Worldwide Kuala Lumpur managing director Andrew Lee

THE huge relatively untapped halal market in the region, in which Malaysia is a major player and exporter, is a big business. Realising this growing market, more marketers are venturing or looking into the halal business to promote their brands amid strong demand for halal products locally and abroad.

Based on reports citing the Malaysian Investment Development Authority (Mida), Malaysia’s halal exports are expected to grow 19% to RM50bil this year from RM42bil in 2015. Last year, the country’s halal export grew 4.6% to RM39.41bil. Halal products not only comprise food business, although it forms the bulk of it, but also other consumer products.