Essaadi: ‘We will continue to carry Guinness as a key brand.’
IF a combination of Anheuser Busch InBev and SABMiller could prompt the mega-brewer to focus on its bigger brands and see a massive worldwide distribution, then it should also be the case for Malaysian-listed Guinness Anchor Bhd (GAB), whose major shareholder now is the second largest beer group in the world by volume, Heineken NV.
With GAB changing its name to Heineken Malaysia Bhd
come April 20 upon shareholders’ approval, GAB managing director Hans Essaadi assures that the brewery will maintain its leading market position as a premium drinks company even with the change in shareholding.
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