DARREN Yuen has been appointed Carat Malaysia’s new chief executive officer, succeeding Bala Pomaleh who has moved on to pursue other opportunities.
A pedigree of the agency, Yuen began his career at the media specialist agency 19 years ago as a rookie in the research department. He later moved on to focus on media planning and subsequently client account management, before rising the ranks to assume the role of general manager in business operations management, a position he has held for the past three and a half years. In recognition of his accomplishments, he was inducted into the esteemed Campaign Asia’s 40 under 40 in 2014.