Business tie-up: (From left) UBM Asia regional director (international marketing) Ben Veechai, UBM Asia MD (Asean business) M. Gandhii, Alibaba B2B global business development director Yi Qian and MIFF chairman Datuk Dr Tan Chin Huat at the media briefing on the strategic alliance between UBM and Alibaba B2B to expand the Trade Assurance Programme to overseas suppliers at Putra World Trade Centre.
KUALA LUMPUR: The Malaysian International Furniture Fair (MIFF) 2016, which opens today, will see the launch of the Trade Assurance Programme, a specialty membership by Chinese e-commerce giant Alibaba B2B for suppliers outside of China.
UBM Asia managing director (Asean Business) M. Gandhi said this was the first time UBM partnered with Alibaba B2B to bring the pilot programme, aimed at building trust between buyers and sellers on cross-border trading, which MIFF participants can leverage from.
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