APPIES unveils Malaysian edition after Singapore success

FOLLOWING a seven-year track record in Singapore, the highly acclaimed APPIES – the annual festival showcasing the best ideas in marketing across Asia – has launched its Malaysian edition.

For the first time ever, APPIES Malaysia would host a two-day Marketing Congress and Awards event on May 19 and 20 at Eastin Hotel in Petaling Jaya.

APPIES Malaysia is an annual festival of the best marketing ideas, recognising and celebrating the most brilliant and inspirational ideas in marketing communications. Held over two days, it is organised by the MARKETING magazine.

“What also sets The APPIES apart from other events is that each featured campaign is presented live by the brand marketers and campaign creators themselves before a panel of judges and an industry audience. Only outstanding campaigns that have a unique marketing success story will go on to win the APPIES Gold or Silver trophies,” said APPIES Malaysia president and regional publisher of MARKETING magazine Harmandar Singh in a statement.

“The APPIES goes beyond conventional award programmes, providing a leading knowledge-exchange platform as it includes special events such as keynote sessions and panel discussions on relevant industry topics,” said Institute of Advertising Singapore (IAS) president Goh Shu Fen. She is also advisor of APPIES Malaysia and Principal of R3 Asia Pacific.

Known as the “TED of Markeing”, campaign entries would be presented by their brand marketers or campaign creators in an interactive format comprising of a four-minute creative reel summarising the overall marketing campaign followed by a six-minute oral presentation, highlighting significant aspects of the campaign. The presenter also fields questions about the campaign from judges and the audience in a 20-minute Q&A session. APPIES Malaysia theme for 2016 is Sharing is Everything!

“Over the years, The APPIES has attracted the attention of top marketers, agencies and partners.

“It showcases the best campaigns, presenting an unparalleled opportunity to learn, network and celebrate with some of the brightest minds in marketing today. It truly is an industry milestone we’re creating by having it here in Malaysia,” adds Harmandar.

Both creative agencies and corporates are welcome to participate in this inaugural instalment of The APPIES in Malaysia by submitting their entries by March 15.

Entrant campaigns must have run between Jan 1, 2015 and Feb 29 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

Leading brands like P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have all won at the APPIES over the years.

Led by chief Judge of APPIES Malaysia 2016, Adam Wee Abdullah, Group chief marketing officer of the CIMB Banking Group; entries would be judged by a panel of 20 assessors, a C-suite A-list filled by the who’s who in the marketing fraternity across Malaysia.

Invited keynote speakers include Celcom AXIATA Bhd CEO Datuk Seri Shazalli Ramly, Astro Bhd chief operating officer Henry Tan, Malayan Banking Bhd group data scientist Mah Kam Lin Noronha, IBM Asia Pacific chief marketing officer Susan Jain and for and Unilever Asia regional brand director Aseem Puri.