Adidas CEO Hainer to build investor bridges amid turnaround


FRANKFURT: Adidas AG CEO Herbert Hainer said he’s exploring the sportswear maker’s portfolio to establish which units fit with long-term plans as his strategy comes under the spotlight by shareholders known as agitators for change.

The company was looking at all its businesses, Hainer said at a meeting with reporters at the company’s Herzogenaurach, Germany headquarters Tuesday. The CCM ice-hockey unit has attracted interested parties, though no active sale process is under way, he said.

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