Lazada Malaysia chief executive officer Hans-Peter Ressel. (Photo provided by Lazada)
KUALA LUMPUR: South-East Asia's top online shopping and selling platform, Lazada, sees the ringgit's fluctuation of late as having had no impact on the spending habits of Malaysians.
Lazada Malaysia CEO Hans-Peter Ressel said on Thursday the ongoing discounts and deals had kept customers continuously shopping, given the wide choice of offerings which currently included over five million products and 22,000 brands.
"When people shop with us, we are actually helping them save more money because we find the best and lowest prices to offer, without the hassle of travelling to a mall or being stuck in traffic," he added.
He said this at a media briefing on current shopping trends and Lazada's ongoing annual Online Revolution Sales campaign which would run till Dec 12.
The campaign, in its third year, is offering flash sales, product category specials, exclusive partner promotions and more, with discounts of up to 95%.
"We worked with over 100 merchants, local and foreign on this campaign, asking them to give the lowest prices and hope to double sales from last year," said Ressel.
On the online shopping trend, he said 81% of customers resided outside Kuala Lumpur.
He also said more people were moving in search of newer categories like home and living products, kids and babies, watches, sunglasses and jewellery from electronics.
To date, the Lazada group has also seen a surge in its mobile application downloads on Android and iOS, surpassing 20 million in the third quarter of 2015 in South-East Asia. - Bernama
Limited time offer:
Just RM5 per month.
