PETALING JAYA: Advertising expenditure (adex) extended its decline in October, dropping marginally to RM1.1bil from RM1.23bil in the previous corresponding period as cautious sentiment continued to suppress ad spend.
An industry observer said the drop in last month’s adex was within expectations, given the trend of the local and global economy this year.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
