TWO new categories will be introduced this year at the Kancil Awards, the advertising industry’s “big ticket” event, to reflect the changing sentiments about creativity and consumer engagement.
“Creativity remains the fundamental tool to building brands and problem solving. Despite the rapid changes in the advertising, creative communications, and media landscapes, there’s no substitute for a compelling creative idea that conveys the right message to the consumer targets,” Kancil Awards 2015 organising chairman T. Renganathan says in a statement.
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