JEMPOL: Felda Wellness Corp (FWC), a cluster under Felda Investment Corp (FIC), targets sales of over RM100mil in the next three years.
FWC chief executive officer, Mohd Nasir Shafion, said FWC was confident of achieving the target based on consumers’ response, the addition of products in the market, support of export market and aggressive marketing campaigns.
“This will make FWC the largest revenue contributor to FIC and reduce Felda’s dependence on revenue from palm oil-based products,” he told Bernama after the Neutrax Care Campaign in Felda Raja Alias 2 in Jempol on Friday.
Felda chairman, Tan Sri Mohd Isa Abdul Samad, launched the campaign.
The campaign to raise public awareness on diabetes will contribute RM1 from the purchase of any Neutrax product to the National Diabetes Welfare Institute, starting from November to April next year.
Mohd Nasir said FWC aimed to export its products to the US, South Korea and China by the middle of next year.
“We also plan to release five more health products in the second quarter of next year.
“FWC is actively developing products plant-based dietary supplements using local herbs. We expect to start commercializing these products in the fourth quarter next year,” he said.
The Neutrax Original and Neutrax Therapy Oil products, made from cultured coconut extract, have been in the market since February this year. - Bernama