Slow transition: RAM expects new media platforms to continue gaining traction at the expense of traditional ones, as the Government keeps up initiatives to further improve Internet penetration rates.
Digital media has taken centre stage as a popular and affordable advertising platform for the young, RAM Ratings says in its latest report.
RAM head of consumer and industrial ratings Kevin Lim says the rapid growth in technology has triggered a change in consumer habits in the last decade, as people, especially the young preferred to view content and listen to music on demand now.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
