NEWS Corp said it would buy Unruly Holdings Ltd, a UK-based video advertisement technology company, giving it the technology that analyses historical sharing behavior to predict the potential for video ads to go viral.
Rupert Murdoch-controlled News Corp will pay £58mil in cash to Unruly and another £56mil if the company meets certain performance targets.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
