KUALA LUMPUR: The Malaysian Palm Oil Council (MPOC) is launching a palm oil branding campaign in Paris on Monday in a move to balance the anti palm oil lobby in parts of Western Europe.
Its chairman Datuk Lee Yeow Chor said on Monday that this was a necessary step as Europe was also an important and big market for palm oil products and exports.
"We will use both traditional and new media to do this. Athletes from Europe will also be our ambassadors who will help share nutritional benefits of palm oil," he said at a press conference here.
Officials at the MPOC said that other than the many nutritional benefits of palm oil, it's properties also include being one of the sole edible oils which is very stable at high temperatures, making it the choice oil for deep frying food.
The launch is happening now in Paris, where anti palm oil voices are strongly heard.