New guidelines on ad pitching

Almost completed: Khairudin says the guidelines will assist advertisers to conduct a pitch to select an ad agency in a more time-efficient and effective manner, in line with 4As objective of raising standards and professionalism of the industry.

New 4As CEO says they will be out in the fourth quarter

THE advertising industry is set to get a boost in the arm when the industry pitch guidelines comes on stream by this year, a move long awaited in the industry that will raise the bar and standard of the local ad industry.