OMD Malaysia, in partnership with Media Prima Group and Epinion, unveils a landmark study into the Generation Z’s behaviour, attitudes and media habits.
The survey, conducted among 325 online respondents aged 13 to 21, takes a look at Gen Z in Malaysia. Representing a sizeable population of 9.06 million in Malaysia, Gen Z is the first of generation gaps to be exposed to the World Wide Web since young.
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