Poll: Brands must show value to maintain customer loyalty post-GST

TO GO WITH Malaysia-economy-politics-tax, FOCUS by M JegathesanIn this picture taken May 9, 2015, a salesgirl walks past a signboard notifying the six-percent goods and services tax (GST) on consumer goods at a mall in Kuala Lumpur. The unpopular new consumption tax has handed fresh ammo to critics of Malaysias embattled prime minister, with angry consumers complaining it has sent prices surging, and economists warning of an impact on economic growth. AFP PHOTO / MANAN VATSYAYANA

BESIDES the goods and services tax (GST), consumers are scrutinising their spending habits due to the threat of an economic downturn and the devaluation of the ringgit, according to a recent study.

A new BBDO Malaysia study reveals that brands must therefore demonstrate value in order to maintain customer loyalty post-GST economic environment.