Effective Measure – new partner for Putra Brand Awards

Effective Measure South-East Asia regional business director Maria Rodriguez Java

TO ensure consumers have a better understanding of the different brands in the market, Effective Measure has come to the fore as a technology and research partner for the Putra Brand Awards 2015.

Its South-East Asia regional business director Maria Rodriguez Java says the global online audience measurement company’s aim for the consumers choice awards is to make sure that consumers perceive a brand in the most effective way.