Advertising fraud a growing concern

FRAUD is a growing concern for advertisers today. For Sizmek, a global open-ad management company, the emergence of new ad formats and channels, like video or mobile, are today’s new breeding grounds for scams.

“With the rise of programmatic buying and, specifically, the nature of blind inventory available through real-time bidding exchanges, advertising fraud has once again become the topic of the day due to the enormous volume of traffic.”