Striking: A visual of the Mountain Dew neon bottle merchandise which came together with the special jacket wrap on Day 1 of the campaign in The Star.
Permanis has a sweet branding run with Mountain Dew publicity
AN expression that stands out for itself ... a brand statement that is edgy and extreme. These were the core elements described by Permanis Sandilands Sdn Bhd as part of its branding strategy to introduce the new neon-edition Mountain Dew bottle in the market space.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
