KUALA LUMPUR: Advertising expenditure (adex) on pay TV showed a 10.3% annual jump last year based on Nielsen Malaysia’s data, trumping adex growth for free-to-air TV (1%) and newspapers (1.7%).
The reality is, even the pay TV industry had a challenging year. Astro
’s TV ad revenue fell 2.3% to RM327.2mil for the financial year ended Jan 31, 2015, it said when announcing its fourth quarter results to Bursa Malaysia on Monday.
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