Sng: ‘We need to push ourselves a little bit further and start using data to solve clients’ business challenges.’
SAATCHI & Saatchi Malaysia had a golden age in the first decade of this millennium, after which it just as spectacularly disappeared from the public eye.
It had a strong creative profile for a good part of the decade, winning Agency of the Year title at the Malaysian Creative Circle Awards in 2003 and the same title again at the Kancil Awards in 2008.
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