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Adex seen flat ahead as advertisers cautious until GST implementation


“With the GST next year, we doubt many companies will be launching new products or be too adventurous,” Malaysian Advertisers Association special adviser Khoo Kar Khoon told StarBiz.  “Until after the GST has been implemented, adex could be quite flat,” Khoo said.

“With the GST next year, we doubt many companies will be launching new products or be too adventurous,” Malaysian Advertisers Association special adviser Khoo Kar Khoon told StarBiz. “Until after the GST has been implemented, adex could be quite flat,” Khoo said.

PETALING JAYA: Malaysian advertising expenditure (adex) is expected to remain flat over the next few months, as advertisers are expected to remain cautious leading up to the implementation of the goods and services tax (GST) next year.

Malaysian Advertisers Association special adviser Khoo Kar Khoon said he did not expect a big jump in ad spend in the next few months.

   

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