Kancil Awards expands digital categories

Tan: ‘We’re expanding the digital-based categories this year to cater to the rise in this kind of works.’

THE annual Kancil Awards, which is arguably Malaysia’s largest, most prestigious advertising awards competition, has increased the number of sub-categories under the Mobile and Cyber categories to cater to the increase in local digital work.

“We’re expanding the digital-based categories this year to cater to the rise in this kind of works, says BBDO executive creative director CK Tan, who is also the jury president for this year’s Kancils.