WHAT if we get a host of creative leaders from different creative agencies to put their minds and efforts collectively to a single iconic project that will impact a positive change to Malaysians and perhaps individual life on this planet.
“First, it will put Malaysia on the global map. Secondly, it will boost the appreciation of and respect for creativity and innovation in Malaysia. Wouldn’t that be fantastic!” says Sa’ad Hussein, Association of Accredited Advertising Agents Malaysia (4As) creative council chairman.