Print is sacred, says French

French: ‘Print (advertising) is hard work. It is just as hard as making a film, if you do it right.’

NEIL French, one of the ad industry’s copywriting legends, is known for many outstanding print campaigns and even launched a global awards show specifically for print back in 2006. He once also promoted newspaper advertising for Singapore Press Holdings by producing a highly-successful print campaign for a totally non-existent beer, XO Beer.

Today French, who resigned as WPP worldwide creative director in 2005, is involved in several Internet-based projects, including being a director of an “inspiration engine” for the creative community called Seenapse.it.