Europe's top industrials target Goldilocks zone

STOCKHOLM: "Good enough" might not make for a marketing slogan, but some of Europe's top engineering companies, which have made their reputation on the quality of their products, are hoping it will make for a profitable strategy.

That is largely because the 'Goldilocks' market for industrial equipment - not as pricy as these companies' premium products nor as cheap as the often shoddy offering from budget manufacturers - accounts for a huge part of Chinese domestic demand and is also growing further afield, even in the developed economies of the West.

Article type: metered
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Business News

New COVID variant Omicron triggers global alarm, market sell-off Premium
Top US diplomat for Asia to visit Malaysia and three other ASEAN countries Premium
Oil settles down US$10/bbl in largest daily drop since April 2020 Premium
Black Friday draws US shoppers but many shun stores for online Premium
Stocks tumble on new coronavirus variant fear Premium
Plantation ESG conundrum Premium
Too big to ignore Premium
Petronas Dagangan Q3 net profit falls to RM119.3mil Premium
IJM bags three contracts worth RM680mil Premium
Oil prices dive to two-month lows, spooked by new Covid variant Premium

Others Also Read