Europe's top industrials target Goldilocks zone


STOCKHOLM: "Good enough" might not make for a marketing slogan, but some of Europe's top engineering companies, which have made their reputation on the quality of their products, are hoping it will make for a profitable strategy.

That is largely because the 'Goldilocks' market for industrial equipment - not as pricy as these companies' premium products nor as cheap as the often shoddy offering from budget manufacturers - accounts for a huge part of Chinese domestic demand and is also growing further afield, even in the developed economies of the West.

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