Greenfields eyes bullish growth in Malaysia, to double sales by end of 2015

  • Economy
  • Monday, 25 Aug 2014

SURABAYA: Greenfields Milk, a leading dairy producer in South-East Asia, is eyeing the bullish business growth in Malaysia and aims to double total sales to two million liters of milk worth RM18mil by the end of 2015.

The fresh milk brand, which made entered the market started in October last year, has so far recorded RM8mil in sales value with four products available in the market - Fresh Milk, Choco Malt, Whipping Cream and 200 gram Mozzarella cheese.

Sally Lum, head of marketing for Austasia Dairy Group, distributor for Greenfields Milk, said the growth would be driven by the increasing demand for dairy products, changing lifestyle, better education on dairies, as well as better and more modern retail operations.

She said the product’s quality itself, location wise, new variant products, coupled with better technology in chilling and transporting goods would also support the growth target.       

“We believe in taking the faster and fresher route with no detours or room for additives. Our milk is single pasteurized and sealed fresh at our farm.       

“This means less time is spent on travelling with more nutrients retained.

“That’s how we keep it honestly fresh,” she told journalists on visit to Greenfields’ fully-integrated dairy farm and facility in Malang.

Founded in 1999, Greenfields Milk supply fresh milk is derived from a single source supplier that guarantees consistency in taste and performance while high in nutrients and low bacteria count.

Besides fresh milk, Greenfields also exports cheese, soy products, spreadable fats and yogurt. — Bernama

Economy , Greenfields