Keeping up with the mobile consumer


AT the rate mobile device usage has rapidly increased worldwide, it’s clear that mobile is more than just a device − it’s a lifestyle. And Malaysia is not exempted from this trend.

According to the Malaysian Communications and Multimedia Commission, Malaysia’s mobile phone penetration rate, at 143.7% in 2014, is the country’s highest thus far. It is unsurprising then that Euromonitor has projected Malaysia’s e-commerce market to be worth US$560mil by 2016.

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Business , Yuko Saito , Criteo , mobile advertising

   

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