DETROIT: Incoming Cadillac president Johan de Nysschen (pic) – the brand’s third boss in two years – faces a daunting task that his predecessors failed to complete: How to reposition General Motors Co’s (GM) 112-year-old premium brand as a true competitor to BMW and Mercedes-Benz.
De Nysschen will have more autonomy and authority than previous Cadillac chiefs. He may need it.
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