Judges and mentors: (from left) Kahn, Unilever Malaysia & Singapore communication channel manager Qiao Yi @ Vern and Labarthe at the workshop.
THE Effie Bootcamp 2014, a full-day workshop held on Wednesday in Kuala Lumpur, attracted over 80 participants including representatives from advertisers, creative agencies and media specialists.
The theme “Let nothing stand between you and greatness” was the catalyst for the day.
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