Newly set-up firm aims to dispel poor perception of China cars

Car lovers old and young check out the latest Haval brand SUVs from Great Wall Motor at Auto China 2014 at the China International Exhibition Center in Beijing, China, 23 April 2014. All the main car manufacturers from China and overseas participate in the show which aims to introduce new models in the world's largest auto market. - EPA

ALL eyes are on little-known Malaysian company Go Automobile Manufacturing Sdn Bhd (GAM), which made headlines last month when it announced its partnership with China’s Great Wall Motor Co Ltd (GWM) and committed to invest RM2bil to manufacture energy-efficient vehicles (EEVs) in the country.

Given the value of the investment, it is not surprising that many are curious about this automotive newcomer.