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The 4As steps up efforts to attract top graduates


COMPETITION is stiff between industries to attract top talents. The annual Graduate Fellowship Programme (GFP) helps to give the advertising industry a fighting chance.

It is too early to call GFP, now in its third year, an unqualified success. But the Association of Accredited Advertising Agents Malaysia (4As) has proof that it is on the right track in attracting “quality” candidates.

4As , Michelle Achuthan , training

   

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