COMMERCIAL Radio Malaysia (CRM) has increased its membership to 21 radio stations with the addition of Pi Mai FM and Ultra FM.
“The commercial Malaysian radio industry is relatively young, and we want to be part of the solidarity that enables CRM to address issues relevant to our industry with a singular voice,” says Pi Mai FM and Ultra FM general manager Hawa Hamid.
“Also, it gives us a chance to actively participate in various CRM activities like Planet Radio and Boot Camp.”
Hawa joined the radio industry 14 years ago as a publicist with Astro Radio, and then as programme manager (Fly FM), and programme director (Red FM and Suria FM).
Pi Mai FM is an exclusive Malay language station targeting listeners primarily based in Penang, and parts of Kedah and Perak.
Ultra FM, based in the Klang Valley, features a mix of classic and new local and international music, targeting all age groups.
According to the last Nielsen research, radio reaches 92% of the total population in Malaysia.