PETALING JAYA: CIMB Group Holdings Bhd came in first place in Malaysia and fourth in Asean in Brand Finance’s annual ranking of the world’s 500 most valuable banking brands.
CIMB contributed 29% of the US$7.11bil brand value commanded by Malaysian banks. It is also the only bank in Asia ex-Japan to have a AAA rating, which reflects the strength, risk and potential of a brand relative to its competitors.
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