KUALA LUMPUR: Multinational advertising agency Lowe Malaysia has landed the position as Telekom Malaysia Bhd’s (TM) lead agency to spearhead business and brand growth for the latter’s mass market consumer and SME businesses portfolios.
Lowe said in a statement that it competed against four other agencies in the pitch process, during which they underwent a rigorous three-stage real-life simulation stress test. The agency evaluation process took three months.
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