A wealth of learning at Cannes Lions

THE forum of the Cannes Lions International Festival of Creativity will be extended for an extra day this year and packed with more than 50 seminars and 20 hands-on learning workshops.

A different theme will be explored each day from June 15 to 20 – Creativity Decoded, Creativity Remixed, Creativity Across Screens, Global Creativity (which will feature independent agencies from around the world), Talent & Training, and Music & Creativity.

Lions Festivals, the organiser, says in a statement that for the first time, the overall content for Cannes Lions this year will be themed around “Creativity in Action”.

Cannes Lions is the world’s largest and most prestigious annual award show celebrating creative excellence in global advertising and communications. Delegate registration is now open, and special discounted packages are available for young creatives, young agency executives, young marketers and students.

“Cannes Lions offers delegates the opportunity to step away from their day-to-day work and truly immerse themselves into a unique environment of creativity for a few days,” says Philip Thomas, CEO of Lions Festivals.

“With exceptional inspiration, learning and networking opportunities, it’s a chance for the global creative communities to recognise accomplishments, and take the industry to new heights.”

This year will also see the inaugural Lions Health, a new global festival and awards celebrating creativity in healthcare marketing and communications. The two-day event in Cannes starts on June 13.

n The Star is the official and exclusive Cannes Lions International Festival of Creativity representative for Malaysia.

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