FITTERS Diversified Bhd started as a fire-fighting equipment and services company. But in 2008 it set its eyes on the property market. Major shareholder and managing director Datuk Richard Wong tells StarBizWeek that “the company had a clear intention of diversification to seize viable opportunities to enhance the sustainability of business” in 2008. Two business areas were identified for this: property and renewable energy.
In 2009, Fitters embarked on RM650mil GDV project called the Festival City Mall, a three-storey shopping mall located along Jalan Genting Kelang, and which was built for client, the Parkson Retail Group. The project also included Soho/work suites and residential apartments – which were fully sold and are due for handover to buyers next year. In August, Fitters launched 284 units of condominiums called ZetaDeSkye@Jalan Ipoh with an estimated GDV of RM180mil. It will also embark on a RM300mil GDV development of affordable housing on 50 acre.
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