Apple marketing executive says Samsung hurt iPhone, iPad demand

  • Business Premium
  • Saturday, 16 Nov 2013

SAN JOSECalifornia: A top Apple Inc executive testified on Friday that Samsung Electronics Co Ltd undermined his company's marketing efforts, reputation and business by selling devices that copied the iPhone and iPad.

Apple marketing chief Phil Schiller appeared as a witness during a damages retrial between the two companies in a San JoseCalifornia, federal court. Schiller also denied that Apple launched the iPadmini as a response to competition in the tablet market, saying Apple was merely trying to make a better product.

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