PETALING JAYA: Malaysian broadcasters, who had submitted a joint bid, have lost out on securing the rights to the 2016 summer Olympics and are now scrambling to negotiate with Japanese advertising firm Dentsu Inc, which secured those rights for 17 Asian countries including Malaysia, sources said.
The Malaysian parties had submitted their bid via Asia-Pacific Broadcasting Union (ABU), a non-profit, non-government, professional association of broadcasting organisations that is said to have comprised virtually all major broadcasters.